Marketing & Fulfillment
What to Ask a Direct Mail Fulfillment Provider Before Signing

The questions you ask before signing a fulfillment agreement matter more than the rate sheet. Here is the short list that prevents surprises.
Turnaround and capacity
Ask how quickly a standard drop ships from approval, and what happens when volume spikes. A provider with no buffer will miss a deadline at the worst moment.
Find out the realistic weekly capacity for your work, not the headline number on the rate sheet.
Pricing structure and extras
Clarify what is in the per-piece rate and what bills separately — storage, kitting, special inserts, and address hygiene all live in the fine print.
Ask how returns and undeliverable mail are handled and billed, because those costs add up over a campaign.
Data, proofing, and accountability
Confirm the proofing process before the print run and who signs off. A misprint at volume is an expensive mistake to catch late.
Ask what reporting you receive after the drop — tracking, delivery confirmation, and exception logs — so you can hold the work to the promise.
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